3 November 2004
Shift won top honours in three of the six categories for which they were nominated at this year's TUANZ (e)-vision Awards. The awards were held at the St James Theatre in Wellington in mid-October. The annual event, formerly known As the TUANZ Interactive Awards, celebrates excellence in New Zealand's interactive and online media design industry.
Shift's first success of the evening came in the highly competitive Event/Integrated Marketing Campaign category where an Online Haka featurette created for Tourism New Zealand's newzealand.com website claimed the top award. The Online Haka was created to promote New Zealand by leveraging international interest in 2003's Rugby World Cup. Introduced by legendary All Black lock Robin Brooke, the featurette combines beautiful imagery, videos, sound and compelling animations to teach visitors about the rich and complex history of the haka.
The second award was in the Information/Reference category for an innovative Interactive Map, also developed for Tourism New Zealand. The map features multiple layers of dynamic information, allowing users to explore a wide variety of content relating to New Zealand destinations. The map also enables visitors to easily calculate driving times and distances between various locations and to keep tabs on the latest weather conditions around the country.
In recognition of the outstanding portfolio of work created by the company during the past year, Shift was also honoured with the prestigious Craft Award. Company Director Che Tamahori underscored the importance of the award saying, "The Craft award was the real highlight for me. I feel it recognises the strong process and detailed execution that goes into all of our work. We always try to deliver at the highest level for all of our clients. This is public recognition that we're achieving that goal."
Creative Director Brian Smith believes that the three awards reflect the design-led culture at Shift. "We have a team that is incredibly passionate about the quality of the work that they create. On top of that, we get really good, challenging briefs from our clients and partners. It's a fantastic environment for a designer to work in and, we believe that our clients benefit from it as well."
In total, Shift were finalists in six categories including nominations in the Information Reference, Interactive Training, Event/Integrated Marketing Campaign, and Business to Consumer categories.
About Shift
Shift is a New Zealand-based web communications company specialising in online strategy and design. The company, with offices in Auckland and Wellington, has traded since 1996. For more information Please contact General Manager Diane Horton on +64 4 498 7682 or visit www.shift.co.nz.
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Shift
contactus@shift.co.nz | 04 499 8050
Level 1 Dominion Building, 78 Victoria Street, Wellington, New Zealand
www.shift.co.nz